ZARA, South Korea’s largest online retailer, said it has secured a partnership with the home kitchen appliance brand hello kitty to bring to market its latest kitchenware line.
The ZARA Home Kitchen Collection, which is set to be launched this month, includes products for every kitchen and will be priced at around $100.
The new line is the latest addition to the company’s lineup, which has grown to include a range of cookware and kitchen accessories.
“Hello Kitty has a huge following and we feel that it’s time to make the world a better place,” said Kim Yoon-yeol, chief executive officer of ZARA.
“We want to take part in the revolution of modernising our kitchen, bringing more people together and living in a more sustainable way.”
Hello Kitty started as a popular pet food brand and has since expanded into kitchens.
The brand’s founder is Hello Kitty founder Kim Ki-jung, and the line of kitchenware has sold millions of pieces in China and has been hailed as a success in other markets.
It is also being considered as a potential launch partner for Hello Kitty’s new kitchen accessories, including its new Zara Kitty Kitchen Kitchens, which are aimed at toddlers and young children.
Hello Kitty also has a line of cookers that have been sold in Australia, the United Kingdom, New Zealand and Norway.
“This new line will be our biggest product yet,” said Mr Kim.
“The Hello Kitty family is one of the most loyal consumers of home appliances and we want to be a part of that.”
The Hello Kitty Kitchen Collection will be available in six colours, including blue, green, red, purple and purple-grey, along with two more models, blue and red.
It will include the Hello Kitty Kitty 2.0 and Hello Kitty Cat.
The Hello Katas Kitchen Collection is priced at $100 and will launch in October.
The line of Hello Kitty kitchen accessories will be launched in 2018.
ZARA says the Hello Katans Kitchen Collection has the following benefits: “You will have access to new and affordable kitchen accessories from all over the world, including the most stylish kitchenware that we’ve ever made.”
The line will include: Hello Kitty Zara Kitchen Kitchen, Hello Kitty Classic Kitchen Kit, Hello Kata Zara Classic Kitchen, Hello Cat Zara Cooking, Hello Rabbit Kitchen Kit and Hello Katan Zara Cat Kitchen.
It includes Hello Kitty cat food, Hello Kitten Cat Food, Hello Pet Cat Food and Hello Kyo Kitchen Food.
“It’s not just about creating the most fashionable, luxurious kitchen equipment, it’s about creating a lifestyle where our customers can make the most of their homes,” Mr Kim said.
“What makes Hello Kitty unique is its innovative design, a passion for design and a willingness to change how people live their lives.
It’s a very different type of kitchen appliance.”
The brand said it is also looking to make inroads in the US, with a new line of accessories for people who live in cities, such as the Hello Cat Kitchen and Hello Rabbit Kitchens.
The products will launch this year in the United States.