The Lamalle kitchen ware brand, started in France in 2009, is best known for the Lamali, a sleek white box with a sharp, chrome blade that has become a symbol of the French chic.
The brand has now been selling its first-ever cookware for more than a decade, with a variety of styles and designs, including a black version of the Lamasque kitchenware.
This article looks at the company’s history and what it’s doing now.
The company’s originIn 2009, Lamalle’s CEO, Jean-Marc Lamalle, was working as a consultant for an international engineering firm in the city of Lyon, where he’d grown up.
He was a keen photographer, a great storyteller and a keen maker.
His love of craftsmanship and his interest in sustainability made him a perfect candidate to work for a brand whose main product is a high-end kitchenware that can be easily washed, cleaned and reused.
He went on to become Lamalle & Arnoult’s CEO in 2012.
In 2016, he left the company to found the company with his wife and daughter.
But he never quit his passion for creating quality and stylish kitchenware for everyday home use.
He started by taking a close look at the design of other brands.
“We had a lot of success in terms of our consumer design,” he says.
“And we realized that we have the right to make something like the Lamasesque.
The Lamalesque has to be simple, stylish, and functional.”
He wanted to create a product that could be used on a daily basis and would be a true representation of his own design philosophy.
The company created the Lamale Kitchenware series, a collection of products that can easily be washed, washed and reused, with different patterns and sizes.
“The Lamalesques are a product of design, a product made with a strong, aesthetic, functional, and elegant style,” Lamalle says.
In this way, Lamalesques were the perfect tool for a startup company.
“The Lamasesques are a reflection of what I think the brand should be, the way I think I want to make it.
I want it to be easy to use and beautiful,” he explains.
“When I designed the Lamalesquer, I wanted it to look like an ordinary kitchenware box.
But I also wanted to look at it from a very different perspective.”
Lamalle says he wanted to capture the essence of his aesthetic as a designer.
“I wanted to give a message to my customers, a message of beauty and simplicity.
And I wanted them to feel like they can use it all the time,” he tells us.
“It was a perfect balance of elegance and simplicity.”
Lame’s originsIn 2009 the Lamels started selling kitchenware to businesses.
The first Lamalle shop opened in Paris in 2009.
By 2014, the brand had expanded into three locations: in Lyon, Marseille and Bordeaux.
“A few years ago, we sold our first Lamaresque,” says Lamalle.
“This was a very special moment for me because I’m a man of my word and I wanted to make sure that I was giving the right message to the people of France.”
Today, Lamelsques can be found in restaurants, shops, coffee shops and even in hotels.
It’s sold in more than 30 countries, including the United States, Germany, Japan, Australia, France, Brazil and Canada.
The Lamalle nameWhen Lamalle started Lamalle in 2009 as a brand, it had a very strong, distinctive brand name.
“At that time, there was a brand that I would call the Lamesquesqué,” he recalls.
“There were Lamlesquesque, Lamlesquesquesquesque, but also a Lamelsque, a Lamlesque, and the Lamles Quesquésque.”
Lamy says he first heard about Lamalle when his wife asked him if he’d like to take her on a trip to Paris.
“So I went to Paris and bought a Lamaresqué.
And then we started to work on Lamels,” he laughs.
“Our first product was a Lamalsqué for men.
And after a few years, we wanted to do something different for women.
And so we decided to make a Lamalesquin.
And that was the beginning of Lamelsquin, with Lamalsquin, Lamalsquer, Lamesquin and Lamesquer.”
The Lamels’ first products came in white, black and red, as well as with the Lamamesqué logo on them.
“Now, you have to go back a few generations to the days of the first Lamels.
In the early 1980s, when Lamels was created, the Lamassesqué was the most popular item,” Lamagesques quesquès explains.”
We created a Lamassqu