A new study from the University of California, Davis, has revealed the best kitchenware manufacturers are all the same.
The findings are based on a survey of nearly 3,000 consumers, which covered products that had been in use for 10 years or more.
“There’s a clear and consistent pattern, consistent with industry-wide trends,” said Dr. Jennifer E. Luecke, the lead author of the study and professor of food science and technology at the UC Davis School of Medicine.
“It’s not just one company or one manufacturer.
It’s an array of manufacturers.”
While the survey only covered the major brands, Luebke said it was the findings of this study that would lead to greater confidence in the products we buy.
Luesby also noted that the research shows that consumers’ preference for dishwasher-safe products will change based on their individual tastes and preferences.
“People who want to wash dishes for the first time in years tend to prefer stainless steel versus aluminum, and people who like the feel of dishwasher dishes tend to like the softness and durability of aluminum,” Luebsy said.
“This is a very common consumer experience.”
“What’s surprising is that, despite that consumer preference, there is a strong, strong preference for stainless steel,” Luesbysaid.
“When we look at the overall consumer survey, there’s a strong preference of stainless steel, but when you’re looking at individual products, stainless steel is actually a little bit less popular.”
Luebeys findings were first reported in the Journal of Consumer Behavior.
“In our research, we found that a significant portion of consumers surveyed preferred stainless steel to aluminum, which is something that I thought was surprising to me,” Luedasaid.
The results, Luesbeck said, were a “positive sign” that consumers were choosing to wash their dishes with the right products.
“The more consumers know the brands they like and the products they like, the more likely they are to continue to use those brands,” Luthie said.
Luthier also noted the results are the first data on how consumers’ preferences would change if they knew which brands were dishwasher friendly.
“Our next step is to continue this analysis and explore how consumers choose to wash with the products that have been tested and proven to be dishwasher resistant,” Lucecke said.